Ironically, the survey also found that although browsers explicitly warn users that all their data won’t be hidden in incognito mode, people still have staggering misconceptions about what will be hidden. While in fact it is as simple as sweeping those bread crumbs under the rug anyone can find them, it just depends on where they look.įun experiment, ask a few random people today how they protect their data when searching the internet? I bet you at least one third of those people will recommend Incognito.Īn interesting survey of 460 people conducted by researchers from the University of Chicago and Germany’s Leibniz Universität Hannover in 2018 revealed that 73% of participants don’t understand what incognito really does and what data it protects. Most people think it casts a vanishing spell on their activity, data and identity. Incognito is one of the most misconceived Google Chrome features out there.

But does incognito really help you in all of these scenarios? Let’s find out. Similarly, you’d never want your partner to know how long you stayed up gaming or online shopping last night. An employee looking for a new job certainly doesn’t want his employer to know. Say you’re cooking up a special surprise for your family, you’d want to hide your tracks. That’s understandable of course, given how incredibly handy it is for many different reasons. Incognito mode (or Private web browsing), an idea that is much loved and favoured by most of us. Think you’re safe when you go incognito? Nah, think again.

Google chrome incognito does it work